My Plastic Surgeon USA Main Page
The Source for Finding Plastic Surgeons
My Plastic Surgeon USA Main Quickmenu
Search for a Board Certified Plastic Surgeon
find your doctor today!
perform a search:
by state
by last name
by practice name
Plastic Surgery Financing
read our financing FAQ and apply online!
join other women in our active online community!
Ask an Expert
have a question? ask a board certified plastic surgeon now!
Plastic Surgery Blog
keep up to date with the very latest advances and news on our plastic surgery blog!
click below to learn
more about:
Breast Augmentation
Breast Lift
Breast Reduction
Eyelid Surgery
Nose Surgery
Procedures for Men
Tummy Tuck
Article Finder
peruse past and current articles by keyword.
a list of frequently asked questions answered by our doctors.
stay on top of the latest news in plastic surgery.
See Results
Before and After
Photo Gallery
take a look at others' results:
Body Lift
Thigh Lift
Breast Augmentation
Breast Lift
Breast Reduction
Breast Revision
Success Stories
women who have been there tell their stories!

Is your advertising ethical?

Michael C. Edwards, M.D., F.A.C.S.

article courtesy Michael C. Edwards, M.D., F.A.C.S.

CLICK HERE to visit the website of Michael C. Edwards, M.D., F.A.C.S.

The American Society for Aesthetic Plastic Surgery adopted by membership vote the American Society of Plastic Surgeons Code of Ethics in 1999 to ensure consistency in the ethical standards expected of plastic surgeons. As aesthetic surgeons, we rely on advertising to show the public what services we offer because other than word of mouth, there are few referrals.

Equally important is the fact that we want to be able to set ourselves apart from the ever growing number of “cosmetic” surgeons who seem to have boundless amounts of marketing dollars. Having said this, we do hold ourselves to a higher standard and must abide by our ethical code. By definition the word ethics means the discipline dealing with what is good and bad and with moral duty and obligation; the principles of conduct governing an individual or a group; a guiding philosophy; a consciousness of moral importance; or a set of moral issues or aspects. It really boils down to doing what is right.

The ASAPS membership committee has found an increasing incidence of infractions in web-based advertising leading to a denial of membership. Examples of these problem areas include making claims about your background and training, ability to provide something that no one else in your area can provide or being the proverbial “best facelift surgeon in Anywhere, USA.” If you choose to make such a statement, you should be prepared to have supporting evidence. Other concerns are using photos of models representing an outcome that is simply not attainable. I’m sure you’ve all seen ads run by local competition claiming to take years off of a patient’s face over a lunchtime treatment with minimal downtime.

This table is the advertising section of the ASPS/ASAPS Code of Ethics available on line at You are encouraged to review this carefully and if you have questions you should contact ASAPS at 1.800.364.2147 or info@surgery. org for guidance.

More Articles

All Doctors are Board-Certified Physicians
Be sure to tell friends and family about!
My Plastic Surgeon USA is sponsored and made possible by the
plastic surgeons featured on this website. is solely a provider of information.
If the information provided is used by the Internet user, said use is at that person's sole risk and discretion.
Please read the full Privacy Policy & Terms and Conditions.

By Entering the My Plastic Surgeon USA Web Site, You are Agreeing to be bound by these Terms & Conditions.